SOLE 2 SOLE is Lynette's dream come to life. She loves being surrounded by beautiful and fun things and had always dreamt of a little shop that sold wonderfully colourful products that brought cheer to one’s heart. So given her previous career was involved in brand management, retail operations and merchandising for a luxury Italian footwear brand, it was easy to set up SOLE 2 SOLE. Simply put, Lynette translated her dream of providing good design, fun, quirky and yet classy merchandise that would bring joy to customers, into a reality.
SOLE 2 SOLE is more than just a shoe shop, it’s a lifestyle shop – our core business is still shoes and bags yet what is important is the whole experience of delighting our customers. This starts from our selection, we choose brands that are quirky, fun and have good design. Comfort is key as well as being value for money. We started with French Sole, Lulu Guinness and United Nude. We’ve seen the companies change their management teams and are very proud to have been part of the international growth of the brand by building the presence of these brands in Singapore.