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Insights from Running a Retail Business

Observations from eleven years of running SOLE 2 SOLE – on how customers make decisions, how businesses accumulate complexity, and what happens when the structure stops keeping pace.
Lulu Guinness at SOLE2SOLE

Start Here

If you’re new to this site, the best place to begin is the full story – how SOLE 2 SOLE started, how it grew, what became complex, and what it ultimately revealed.

→ Read the SOLE 2 SOLE Story

Core Insights

These pieces explore the key patterns that became clear over time – both inside the business and in how customers actually make decisions.

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From the Archive

These posts were written during the years SOLE 2 SOLE was operating as a retail business. They reflect that period – focused on products, brands, and day-to-day moments in the store.
They are kept here as part of the record, but the context has since shifted.

From Insight to Application

If these patterns feel familiar – the sense that growth is heavier than it should be, or that more activity isn’t creating more clarity – this is the work I do today.

If this feels relevant to where your business is right now:

→ Explore how this thinking applies at Pollyanna Consulting