by Lynette Lim | Apr 17, 2026 | Strategic Decisions & Transitions
By 2013, SOLE 2 SOLE was still operating. The concessionaire counter in a department store was running. The online store was live. We did a pop-up. There was still activity, still some revenue, still a version of the business functioning. And I still chose to stop....
by Lynette Lim | Oct 3, 2020 | Strategic Decisions & Transitions
It’s been a long time since I last wrote a post for SOLE 2 SOLE – and this is likely to be my last entry. This post is specially dedicated to our customers and our fans, some of whom have become personal friends of mine. The last few years have seen me...
by Lynette Lim | Apr 14, 2015 | Strategic Decisions & Transitions
Hi Sole Sistas, As 19 April 2015 approaches, we are starting to feel nostalgic about leaving the retail scene. That is the day we will have our last day in a brick and mortar shop at Scotts Square before we go completely online. I know some of you have dropped by...
by Lynette Lim | Mar 31, 2015 | Strategic Decisions & Transitions
This whole week has been an emotional one watching our country mourn the passing of our founding father Mr. Lee Kuan Yew. As a kid growing up in the 1970s and 1980s, I remember my parents talking about the stop at two policy when I asked why did they not have...
by Lynette Lim | Nov 18, 2014 | Strategic Decisions & Transitions
As you all know, SOLE 2 SOLE isn’t just about shoes and bags. We like to support causes that mean something to us and it’s our way of doing our little bit to make this world a better place. So when www.sassysingapore.com invited us to take part in their...
