by Lynette Lim | Apr 17, 2026 | Systems & Operations
At some point we had two spreadsheets open at the same time every day. One was Shopify. The other was our main POS system. There was no direct integration between them, so whenever something sold online, someone had to manually deduct it from the store inventory. We...
by Lynette Lim | Apr 17, 2026 | Strategic Decisions & Transitions
By 2013, SOLE 2 SOLE was still operating. The concessionaire counter in a department store was running. The online store was live. We did a pop-up. There was still activity, still some revenue, still a version of the business functioning. And I still chose to stop....
by Lynette Lim | Apr 17, 2026 | Customer Behaviour & Decision-Making
Some of our regulars used to pop into the store while waiting for their husbands to pick them up from the taxi stand / drop-off point outside the mall. They’d have ten minutes, maybe fifteen. Sometimes they’d browse. Sometimes they’d buy. And sometimes – more...
by Lynette Lim | Apr 16, 2026 | Business Structure & Complexity
A customer came into the store, picked up a Lulu Guinness bag, and then scrolled on her phone. She turned the screen towards me and showed me the same bag – available online, at a lower price – and asked if I could match it. She would buy it from me if I...
by Lynette Lim | Oct 3, 2020 | Strategic Decisions & Transitions
It’s been a long time since I last wrote a post for SOLE 2 SOLE – and this is likely to be my last entry. This post is specially dedicated to our customers and our fans, some of whom have become personal friends of mine. The last few years have seen me...
